Just Call Me Pete!

I’m a UX designer who thrives off of creating intuitive digital experiences by actively identifying challenges plaguing users. I remedy those uncovered challenges through accessible design solutions that help make life a bit less stressful and tad more gratifying.

I began my career working as a visual merchandiser for several notable brands, designing and implementing creative visual experiences that not only appealed to consumers’ buying patterns, but also clients’ unique business goals. I quickly realized my love for consumer behavior and the positive impact creating tailored visual experiences can have on people, which sparked a desire to explore that in a digital space.

This led me to find User Experience Design, a perfect crossroad where my passion for visual aesthetic & consumer behavior met my interest in technology and problem solving. I’ve found my past experience—coupled with my UX training—ensures I bring a keen sense of observation and empathy for user needs. Ultimately, allowing me to create positive digital experiences that simplify and improve daily life.

When I’m not in design mode, I’m either watching a sports game, binging a reality TV show, or passionately trying to convince anyone who will listen why penguins & snickerdoodles are two of the best things ever created.